Principal Product Manager (Growth)

Company: Intuit Inc.
Location: Mountain View
Posted on: November 15, 2024

Job Description:

Mailchimp is a leading marketing platform that empowers millions of small businesses to connect with their audience and drive real revenue growth. As we expand our focus, we're revolutionizing how businesses can leverage our entire suite of tools for end-to-end success in multi-channel digital marketing. This role will be crucial in shaping how companies can fully utilize the Mailchimp ecosystem to drive growth, enhance customer engagement, and boost their bottom line across various digital marketing channels.As our Principal Product Manager for Mailchimp Growth, you'll help lead the development of intelligent, integrated multi-channel solutions that drive retention of new customer conversions. These solutions are designed to solve the cold-start problem and help onboard new customers. By optimizing the end-to-end experience of new customers, you'll help drive deeper engagement, leading to growth for our customers and our business globally.Building on Intuit's decade-long investment in AI, we're integrating advanced AI and machine learning algorithms into our platform, with a specific focus on multi-channel digital marketing. You'll be driving the future of how Mailchimp can power its growth through AI-powered innovation.Responsibilities

• Develop and own both high-level roadmap and detailed delivery plans for advanced digital marketing functionality across the entire Mailchimp customer acquisition, conversion and retention lifecycle with deep integrations into Customer Data Platform and Analytics.
• Interact with small and medium businesses to understand pain points, collect requirements, and seek a deep understanding of growth marketing needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators, thinking from the perspective of how these experts see marketing through CAC, LTV, and every other analytic measurement.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing third-party systems.
• Lead cross-functional teams to deliver innovative solutions that eliminate silos and enable the entire organization to deliver on Mailchimp growth strategies.
• Influence key stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption in marketing contexts and fostering a culture of innovation.Minimum Requirements
  • 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS, advertising tech, and/or ecommerce tools.
  • Strong understanding of marketing and advertising principles, best practices in conversion rate optimization, and their application across the entire customer journey.
  • Experience with A/B testing, experimentation, and data-driven decision making in the context of feature development.
  • Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
  • Passion for creating innovative solutions that solve real marketing challenges and drive marketing success.
  • Excellent organizational, teamwork, and execution skills with the ability to drive work to completion in a fast-paced product environment.
  • Experience with AI/ML technologies and their application in marketing and advertising contexts, particularly in enhancing customer interactions with predictive analytics.
  • Bachelor's degree or equivalent; MBA or software engineering background is a plus.Who We're Looking ForWe're searching for an innovator who can push the boundaries of what's possible in marketing for professional services, creating exceptional products that our users love and that significantly impact their business growth. You should be able to balance the unique needs of service-based businesses with our product objectives, identifying opportunities to improve key metrics through thoughtful design and AI-driven functionality that seamlessly integrates with the entire Mailchimp suite.Your role will be crucial in our mission to make sophisticated marketing strategies accessible to professional service SMBs, leveraging AI to automate insights and actions from initial client acquisition through retention and loyalty. We're looking for someone who understands the critical role that integrated marketing plays in the professional services ecosystem and can envision how AI can transform every touchpoint into powerful tools for engagement and personalization.If you're passionate about creating high-impact, revenue-driving solutions for businesses in the professional services space, and have a track record of delivering exceptional user experiences that directly contribute to business success, we want to hear from you! Join us in our mission to empower service-based businesses of all sizes and be at the forefront of AI-driven marketing technology, reimagining how professional service providers can thrive using the full power of Mailchimp.
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Keywords: Intuit Inc., Berkeley , Principal Product Manager (Growth), Executive , Mountain View, California