Senior Product Marketing Manager Mountain View, California
Company: Tbwa Chiat/Day Inc
Location: Mountain View
Posted on: October 28, 2024
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Job Description:
Workato is the only integration and automation platform that is
as simple as it is powerful - and because it's built to power the
largest enterprises, it is quite powerful. Simultaneously, it's a
low-code/no-code platform. This empowers any user (dev/non-dev) to
painlessly automate workflows across any apps and databases. We're
proud to be named a leader by both Forrester and Gartner and
trusted by 7,000+ of the world's top brands such as Box , Grab ,
Slack , and more. But what is most exciting is that this is only
the beginning. Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take
full ownership of their roles . We are driven by innovation and
looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care .
That's why we offer all of our employees a vibrant and dynamic work
environment along with a multitude of benefits they can enjoy
inside and outside of their work lives. If this sounds right up
your alley, please submit an application. We look forward to
getting to know you! Forbes' Cloud 100 recognized us as one of the
top 100 private cloud companies in the world Deloitte Tech Fast 500
ranked us as the 17th fastest growing tech company in the Bay Area,
and 96th in North America Quartz ranked us the #1 best company for
remote workers ResponsibilitiesWe are looking for a Senior Product
Marketing Manager to join our product team and have a direct impact
on establishing Workato as the leader in the Enterprise Automation
Platform category.In this role, you will lead the launch of
products and programs to drive awareness, engagement, and usage of
Workato. You must possess a blend of business and technical skills,
have a big-picture vision and the drive to make that vision a
reality with extreme attention to detail. This role will drive a
technical product content strategy to help our prospects and
customers understand what is possible with Workato's enterprise
automation platform. We need someone who is an action-oriented
leader who can build unique, compelling, and highly technical
content to enable customers, partners, and internal teams to better
understand, and use the product. You will also be responsible
to:Launch planning & execution. Develop a relationship with Product
Management and your deep understanding of the product roadmap to
drive a companywide launch program. You will help develop launch
narratives in collaboration with your Product Marketing teammates,
build executive leadership consensus, and navigate the organization
to land our messages and strategy successfully.Technical content
creation & evangelism: You will be the technical subject matter
expert on the Workato Product and leverage this knowledge to build
scalable technical product presentations, whitepapers, product
guides, blogs product videos, technical briefs, and other tools to
sell to our technical personas and evangelize this as a thought
leaderTranslate detailed and complex technical concepts into clear
and compelling narratives for prospects and customers, working
closely with marketing, product, and engineeringProduct positioning
& strategy: You will connect automation and technology trends with
Workato technology to build technical product positioning and
messages for key use cases and be a bridge between customers and
internal product strategyProduct expert to customers and partners:
You will evangelize and demonstrate Workato products externally, to
prospects, and customers-in meetings, webinars, and anywhere else
required. You will serve as a thought expert with customers to
speak about Workato differentiators, use cases, and
technology.Competitive: You will be an expert on the market
landscape and competitive features and differentiators and conduct
in-depth technical competitive research and analysis to create
competitive content for the fieldCross-team partnership - This role
will work with, product, engineering, product marketing, and
customer success and sales engineering (SE) teams to deliver slide
decks, tutorials, demos, videos, and technical white papers that
align with our go-to-market initiatives.Company builder: As a key
member of the marketing team, you'll be deeply involved in company
and team building and strategyProduct enablement for Sales/CS- Host
product enablement training sessions for CS/Sales and other teams
on key capabilities, new features, product roadmap, and competitive
differentiators.RequirementsBS in CS/CE or equivalent technical
degree preferred5-7 years of technical product marketing experience
with demonstrated ability in a technical or field-facing role
related to cloud, app dev, infrastructure, or IT
operations.Industry/technology expertise is required in several of
the following areas: Cloud, microservices, integration, automation,
low code/no code apps, and APIs.Ability to quickly learn about new
technologies and ability to compare functionality as well as
evaluate feature parity.Ability to write strong, effective
technical content (white papers, technical briefs, test reports,
etc.) for external audiences with a balance of technical accuracy,
strategy, and clear messaging.Ability to comfortably present and
demo our products in front of internal/external audiences (large
and small, live and recorded)Deep customer focus and understanding
are needed to build materials that resonate with
customers.Excellent Communicator with a strong ability to take a
project from idea to execution.Previous experience in Professional
Services, Solutions Engineering, Technical Writing, Customer
Success, Product Management, or Technical Product MarketingYou are
a storyteller who has the creativity and writing skills to
communicate technical topics with authenticityPassion & technical
comfort with getting deep into cloud products, automation
platforms, and other B2B technologiesAbility to prioritize and
manage multiple simultaneous projects with multiple stakeholders in
a dynamic, fast-paced environmentSelf-motivated and able to take
the initiative without needing a high level of supervision.Proven
technical and marketing skills, including the ability to customize
solutions, facilitate product demonstrations and effectively
communicate Workato value propositions and key
differentiatorsDemonstrated ability to learn new technologies such
as Camtasia, ScreenFlow or DemoEaselVery strong written and oral
communication skills, an excellent storytellerFor California
applicants, the pay for this role begins at $180,000 plus benefits,
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Keywords: Tbwa Chiat/Day Inc, Berkeley , Senior Product Marketing Manager Mountain View, California, Executive , Mountain View, California
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