Integrated Marketing Manager

Company: Consolidated Communications
Location: Roseville
Posted on: October 23, 2024

Job Description:

Major Duties


Classification: Exempt / Non-BargainingPosition may be located remote. #LI-RemoteConsolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.At Consolidated Communications, we believe in doing more for our customers. With a team of 2,700 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied.As the Integrated Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans, managing multi-agency collaborations, and driving brand development. You'll oversee media mix planning, budget allocation, and content management to ensure consistency and alignment with business objectives. Additionally, you will track key performance indicators (KPIs), analyze results, and optimize marketing efforts for growth. Reporting to the Director of Consumer Marketing, this role requires a strategic thinker with strong project management skills, a data-driven approach, and the ability to effectively communicate marketing performance and insights to executive leadership.
Responsibilities

• Develop and Implement Marketing Plans: Lead the creation and execution of detailed marketing plans that align with overall business objectives and long-term growth strategies. This includes identifying target audiences, setting key goals, and ensuring all marketing initiatives support business growth.
• Media and Budget Strategy: Create and manage media and media mix strategies, ensuring the optimal allocation of marketing budgets across channels. Regularly evaluate and adjust media plans based on performance data to maximize ROI and support campaign objectives.
• Agency Coordination & Management: Coordinate and manage relationships with multiple marketing agencies to ensure seamless, cohesive execution of marketing programs. Act as the primary point of contact for agency partners, ensuring alignment with business goals.
• Agency Agreements & Budget Oversight: Oversee agency agreements, scopes of work, and conduct regular business reviews to ensure alignment with deliverables and objectives. Manage the marketing budget, ensuring efficient use of resources while tracking expenditures for maximum impact.
• Strategic Marketing Initiatives: Design and execute high-impact marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. Ensure that all initiatives are tailored to the target audience and deliver measurable results.
• Brand Consistency & Integrity: Maintain brand consistency and integrity across all marketing communications and materials. Ensure that all marketing efforts adhere to brand guidelines and reflect the company's vision and values.
• Content Strategy Management: Oversee the development and implementation of a comprehensive content strategy that supports marketing objectives. Ensure that all content is engaging, relevant, and aligned with the overall marketing plan.
• Collaborate with Content Creators: Work closely with content creators to produce high-quality, engaging content for various platforms, including social media, websites, and marketing collateral. Ensure that content effectively communicates the brand message and meets business goals.
• Market Expansion & Opportunities: Identify and capitalize on new marketing opportunities that expand the company's market reach and impact. This includes staying updated on industry trends and customer behavior to develop innovative strategies.
• Performance Measurement & KPIs: Establish and monitor key performance indicators (KPIs) and metrics to forecast, track, and measure the success of marketing programs. Utilize data-driven insights to optimize campaigns and improve performance over time.
• Reporting & Executive Presentations: Prepare and present regular performance reports, program decks, and business cases to executive-level audiences. Communicate marketing performance, ROI, and strategic recommendations clearly and effectively to leadership.
  Qualifications
  
  
  
  • 4-year degree in Marketing, Business Administration, or a related field. A relevant master's degree and/or agency experience is a plus. In addition, 8-10 years of experience.
  • Proven work experience as a Brand or Integrated Marketing Manager or a similar senior-level role, with a track record of successfully managing marketing initiatives, agency relationships, project management and content development.
  • Strong understanding of marketing planning, brand development, and strategic initiatives.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize program performance.
  • Strong communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Excellent project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Creative thinking and problem-solving skills to develop innovative strategies and overcome marketing challenges.
  • Up-to-date knowledge of industry trends, emerging marketing strategies, and best practices in marketing and advertising. Highly motivated, self-driven, and results-oriented, with a strong passion for marketing and a commitment to delivering exceptional outcomes.Joining Consolidated Communications as a Intergrated Marketing Manager presents an exciting opportunity to shape our digital marketing initiatives, drive business growth, and make a significant impact on our team's success. If you are a dynamic and experienced digital marketer looking for a challenging role in a fast-paced environment, we invite you to apply.
    Benefits Offered
    
    
    We are proud to offer a comprehensive and competitive benefits package:
    • 401(k) matching
    • Medical, Rx, Dental and Vision insurance
    • Disability insurance
    • Flexible spending account
    • Health savings account
    • Life insurance
    • Tuition reimbursement
    • Paid vacation and personal days
    • Paid holidays
    • Employee Assistance Program
    • Annual bonus program to eligible employee's based upon organization performance
      Salary
      
      
      Pay range (commensurate with skills and experience): $74,384 - $112,752
      Equal Opportunity Employer
      
      
      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.
      

Keywords: Consolidated Communications, Berkeley , Integrated Marketing Manager, Executive , Roseville, California