Social media manager
Company: Writer
Location: San Francisco
Posted on: October 19, 2024
Job Description:
About WriterWriter is the full-stack generative AI platform
delivering transformative ROI for the world's leading enterprises.
Named one of the top 50 companies in AI by Forbes, Writer empowers
hundreds of customers like Accenture, Intuit, L'Oreal, and Vanguard
to transform the way they work.Our all-in-one solution makes it
easy to deploy customized AI apps and workflows that accelerate
growth, increase productivity, and ensure compliance. Designed to
provide enterprise-grade accuracy, security, and efficiency,
Writer's suite of development tools is supported by Palmyra -
Writer's state-of-the-art family of LLMs - alongside our
industry-leading graph-based RAG and customizable AI
guardrails.Founded in 2020 with offices in San Francisco, New York
City, and London, Writer is backed by strategic investors,
including ICONIQ Growth, Insight Partners, WndrCo, Balderton
Capital, and Aspect Ventures.Our team of over 200 employees thinks
big and moves fast, and we're looking for smart, hardworking
builders and scalers to join us on our journey to create a better
future of work.About this roleWe're seeking a talented and
experienced Social Media Manager to join our amazing marketing team
- someone who's a master of their craft. Someone who keeps up with
trends, but who leads with data, creativity, and strategic
thinking. Someone who can speak the language of executive and
technical audiences in a human-to-human way. Someone who sees
generative AI as a key that'll unlock their most creative ideas and
help bring them to life. If this sounds like you, read on.As
Writer's first Social Media Manager, you'll be responsible for
executing social media strategies that drive engagement, brand
awareness, and lead generation. You'll play a crucial role in
simplifying complex technical and business topics and effectively
communicating our brand and value proposition to our target
audience. Excellent copywriting and content creation skills, a deep
understanding of social media platforms, and experience in
fast-growing B2B companies are an absolute must for success in this
role.Your responsibilities
- Collaborate with marketing leadership to develop and execute a
comprehensive social media strategy that aligns with our brand
identity, business objectives, and target audience.
- Collaborate with our executive leadership team to develop
original social media content that will build their social media
presence and following.
- Create engaging and compelling social media content, including
posts, short videos, infographics, and other multimedia
assets.
- Simplify complex technical topics and communicate them in
clear, concise short-form copy that resonates with our target
audience of enterprise executives and technical leaders.
- Curate sharable content from industry experts that engages and
informs our social media followers.
- Get employees involved in sharing and promoting content created
by Writer and other experts in the field.
- Manage, maintain, and grow our social media channels, including
but not limited to LinkedIn, X, Instagram, and YouTube.
- Monitor social media trends, industry news, and competitor
activities to identify opportunities for content creation and
engagement.
- Collaborate with cross-functional teams, including design and
product, to ensure social media content aligns with overall
marketing initiatives.
- Engage with our social media community, respond to comments and
messages, and foster meaningful conversations with our
audience.
- Leverage social media analytics and reporting tools to track
and measure the performance of social media campaigns, providing
insights and recommendations for optimization.
- Stay up-to-date with the latest social media best practices,
algorithm changes, and emerging trends, and apply them to enhance
our social media presence.
- Monitor and manage social media advertising campaigns, working
closely with the paid marketing team to optimize targeting,
messaging, and budget allocation.Is this you?
- Bachelor's degree in marketing, communications, or a related
field. Additional certifications in social media marketing are a
plus.
- Proven experience (5+ years) as a Social Media Manager in a
fast-growing B2B company, preferably in the technology or SaaS
industry. Bonus points for agency experience.
- Proven experience working with tech industry executives to
build their social media followings.
- Excellent writing and editing skills, with the ability to
simplify complex technical topics and communicate them effectively
to a non-technical audience.
- Strong understanding of the tech industry with the ability to
discuss the business and landscape of generative AI
technology.
- Strong creative thinking and storytelling abilities, with a
keen eye for visual aesthetics and the ability to create engaging
multimedia content.
- Keen interest and enthusiasm in using generative AI to
accelerate social media content production.
- Deep understanding of social media platforms, algorithms, and
best practices, including LinkedIn, X, Instagram, and YouTube.
- Strong collaboration skills and the ability to work across
teams to develop ideas for social media content.
- Analytical mindset with the ability to interpret social media
data, derive actionable insights, and make data-driven
decisions.
- Self-motivated and proactive, with the ability to work
independently and manage multiple projects simultaneously in a
fast-paced environment.
- Proficiency in using social media management and analytics
tools, such as Hubspot, PostBeyond, Hootsuite, Buffer, Sprout
Social, Google Analytics, and social media listening
platforms.
- Proficiency in using project management software such as Asana,
Clickup, and Notion.
- Proficiency in using visual content creation tools such as
Canva, CapCut, and Figma.
- Knowledge of B2B marketing strategies, lead generation tactics,
and demand generation principles is highly desirable.If you're a
creative and strategic thinker with excellent writing skills and a
passion for simplifying and humanizing complex technical and
business topics, we'd love to have you join our team. Help us build
a strong social media presence, engage our target audience, and
drive brand awareness and lead generation in our fast-growing
generative AI company.Benefits & perks
- Generous PTO, plus company holidays.
- Medical, dental, and vision coverage for you and your
family.
- Paid parental leave for all parents (12 weeks).
- Fertility and family planning support.
- Early-detection cancer testing through Galleri.
- Flexible spending account and dependent FSA options.
- Health savings account for eligible plans with company
contribution.
- Annual work-life stipends for home office setup, cell phone,
internet, wellness, and learning and development.
- Company-wide off-sites and team off-sites.
- Competitive compensation, company stock options, and
401k.Writer is an equal-opportunity employer and is committed to
diversity. We don't make hiring or employment decisions based on
race, color, religion, creed, gender, national origin, age,
disability, veteran status, marital status, pregnancy, sex, gender
expression or identity, sexual orientation, citizenship, or any
other basis protected by applicable local, state or federal law.
Under the San Francisco Fair Chance Ordinance, we will consider for
employment qualified applicants with arrest and conviction
records.By submitting your application on the application page, you
acknowledge and agree to .
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Keywords: Writer, Berkeley , Social media manager, Advertising , San Francisco, California
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